Being successful in the business world takes more than just having a degree and an experience. It takes quality professional presence (or brand) that includes everything from your appearance and professional demeanor. And if you are a starter, it is very important to keep in mind that you will not always have a second chance to make a good first impression, especially in today's very competitive world. That's why it is crucial to project an image of confidence and great character to everyone you are dealing with. So whether you are navigating your way in to the business world or just wanting to improve yourself, I highly recommend reading Peggy Noe Stevens' "Professional Presence: A Four-Part Guide to Building Your Personal Brand".
The author divided the book into four "soft-skill" sections; Protocol, Personal, Professional, and People. As a young professional myself, I am very pleased with the content of this book because it covers different skills that are crucial in building a professional image. To name a few, Peggy talks about proper grooming, inter-personal skills, and running effective meetings.
There are also different scenarios that offer powerful thought lessons for skills application at the end of each section. To me, the scenarios are my favorite part of this book because it makes me think about how I can better deal with the given situations without sacrificing the quality of my professional brand. Site links are also provided to see how you can properly handle the given scenarios.
While this book can feed your mind with tips on how you can develop a professional brand, it is important that you apply and put that knowledge into practice. The only way to effectively build a better professional brand is through practice. Practice... Practice... Practice... until doing it becomes a second nature that will help you stand out in a milieu of routine job seekers with mediocre skills and talent.
Professional Presence: A Four-Part Guide to Building Your Personal Brand by Peggy Noe Stevens
Overview:Study after study has proven that “soft skills” which includes professional presence are one of the biggest factors in professional success. Without them, it’s hard to build critical relationships, develop a positive reputation, manage effectively and ensure your financial security.
If you hope to move up in the business world, Professional Presence can help. It delivers a step-by-step program to develop the social skills you need for career advancement. The four-part learning process focuses on business etiquette, personal brand development, professional presentation, and people skills. By following the exercises in the book, you can learn crucial behavioral strategies, from how to give a successful presentation to how to dress appropriately to how to align personal and professional goals. Imaginative case studies offer powerful thought lessons for applying these skills.
Author Peggy Stevens runs a global image branding business, helping companies develop exceptional talent by teaching confidence, self-awareness, and professional presence. With her well-developed plan and the determination to learn critical soft skills, you’ll soon find yourself on the path to building your personal brand.
About the Author:Described as the ''Oprah of entertaining'' Peggy Noe Stevens began her career working for in the hospitality industry for Hyatt Hotels Corporation before moving into event planning and experiential marketing for a major corporation. A trail blazer for women, she is the world's first female Master Bourbon Taster, has designed women's research and strategy studies, and has spoken to countless professional organizations on issues in the workplace as to the effective steps of strategizing careers. Her consulting company specializes in image strategy for both people and places.
Buy it: Professional Presence: A Four-Part Guide to Building Your Personal Brand is available at both Amazon and Barnes & Noble in Hardcover.
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