Her Online Bookshelf

not your ordinary bookshelf...

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The Happiness Project by Gretchen Rubin ~ FOLLOW ------ The Five People You Meet in Heaven by Mitch Albom ~ FOLLOW

Author and Publisher's Twitter Accounts will be featured here! For special requests, please send me an email. :)


Her Online Bookshelf (HOB) is finally back! With our return, we will be offering more services to authors to help them reach their dreams/goals!

The new and improved HOB is now your one-stop destination that can help reach your goals either as a new author or an already experienced author:

*Book Design
*Website Creation
*Speaker Kit for Book Tours
*Video Editing Service
*Logo Design
*Marketing/Sales/Social Media/Business Consultation (please go to the Social Media and Business Consultation page located on top of the page.)

After years of experience working with authors like you, we know that every author's situation is unique. And so, the delivery and/or pricing of our services will be based upon the author's needs and resources. Please feel free to reach out! Would love to hear from you!

Email: yurisha08 [at] gmail.com.

RE-launch special: HOB is offering two FREE book cover design service to authors! Do you need a book cover design? Do you know someone who needs one? Send them my way! :)

First two authors who:
*likes my Facebook page: http://on.fb.me/1mlgL31
*follows my twitter page - @yurisha08
*emails me to let me know that they want to get the free book design service - yurish08 [at] gmail.com.

will get the FREE offer. :)

If you do not have a twitter page to follow my account, just inform me via email.

The winners will also have the opportunity to be interviewed and featured on my blog!

Being successful in the business world takes more than just having a degree and an experience. It takes quality professional presence (or brand) that includes everything from your appearance and professional demeanor. And if you are a starter, it is very important to keep in mind that you will not always have a second chance to make a good first impression, especially in today's very competitive world. That's why it is crucial to project an image of confidence and great character to everyone you are dealing with. So whether you are navigating your way in to the business world or just wanting to improve yourself, I highly recommend reading Peggy Noe Stevens' "Professional Presence: A Four-Part Guide to Building Your Personal Brand".

The author divided the book into four "soft-skill" sections; Protocol, Personal, Professional, and People. As a young professional myself, I am very pleased with the content of this book because it covers different skills that are crucial in building a professional image. To name a few, Peggy talks about proper grooming, inter-personal skills, and running effective meetings.

There are also different scenarios that offer powerful thought lessons for skills application at the end of each section. To me, the scenarios are my favorite part of this book because it makes me think about how I can better deal with the given situations without sacrificing the quality of my professional brand. Site links are also provided to see how you can properly handle the given scenarios. 

While this book can feed your mind with tips on how you can develop a professional brand, it is important that you apply and put that knowledge into practice. The only way to effectively build a better professional brand is through practice. Practice... Practice... Practice... until doing it becomes a second nature that will help you stand out in a milieu of routine job seekers with mediocre skills and talent.

Professional Presence: A Four-Part Guide to Building Your Personal Brand by Peggy Noe Stevens

Overview:Study after study has proven that “soft skills” which includes professional presence are one of the biggest factors in professional success. Without them, it’s hard to build critical relationships, develop a positive reputation, manage effectively and ensure your financial security.

If you hope to move up in the business world, Professional Presence can help. It delivers a step-by-step program to develop the social skills you need for career advancement. The four-part learning process focuses on business etiquette, personal brand development, professional presentation, and people skills. By following the exercises in the book, you can learn crucial behavioral strategies, from how to give a successful presentation to how to dress appropriately to how to align personal and professional goals. Imaginative case studies offer powerful thought lessons for applying these skills.

Author Peggy Stevens runs a global image branding business, helping companies develop exceptional talent by teaching confidence, self-awareness, and professional presence. With her well-developed plan and the determination to learn critical soft skills, you’ll soon find yourself on the path to building your personal brand.

About the Author:Described as the ''Oprah of entertaining'' Peggy Noe Stevens began her career working for in the hospitality industry for Hyatt Hotels Corporation before moving into event planning and experiential marketing for a major corporation. A trail blazer for women, she is the world's first female Master Bourbon Taster, has designed women's research and strategy studies, and has spoken to countless professional organizations on issues in the workplace as to the effective steps of strategizing careers. Her consulting company specializes in image strategy for both people and places.

Buy it: Professional Presence: A Four-Part Guide to Building Your Personal Brand is available at both Amazon and Barnes & Noble in Hardcover.

To learn more about Professional Presence and the author Peggy Noe Stevens, you can:
Visit http://peggynoestevens.com/
Like Peggy Noe Stevens on Facebook
Follow her on Twitter
Follow Peggy on Linkedin
Subscribe to her on YouTube

About a month ago, I had an opportunity to read a very charming and engaging book called A Peacock in a Land of Penguins (Thanks, Professor Bob!). It’s one of those corporate fables that teach life lessons about the beauty of diversity. Although this book focuses on the corporate world, the valuable information you can get from this book applies to almost everything in life.

Here are the top three important things we must remember as a peacock:
1) Make sure that you are aware of your own thoughts! It is important to be aware of your inner dialogue so that you know where you stand.
2) Make sure you know that your strengths, talents, skills and ideas are valuable, even if yours are different from what they possess.
3) I think it is also important to look for other peacocks who values diversity for support.

On my journey as a young leader, I value and appreciate diversity so much. To me, diversity is what makes the world so beautiful. It allows innovation and each of us have unique talents and skills that we must all appreciate. One may be weak at one aspect, but the individual can be of great help in some other aspects. Instead of using our differences to divide us or as fodder for gossip and time-wasting judgments about others, I have always believed that there is a great advantage if we employ our differences for good use.

As a young business professional myself, I am hoping to further develop my ability to manage and my understanding of the inevitable relationships that exist between diversity, innovation, and leadership. I believe that if we properly welcome and allow diversity, we will be able to see an unimagined growth together.

Together, let's build on the strength of our differences! ~trish

For more information about ROCK THE BANK, please go to: http://www.berniesbookbank.org/about/our-events/

Do you remember having a favorite book as a child? What book was it? Was your favorite book the little red riding hood?... or the little engine that could?... maybe you even had a set of Disney books sitting on your shelf back in the day... Everyone had a favorite book as a kid – you know, that raggedy old thing you carried from room to room? We know our lives were shaped in part by the books we loved as children. Having an access to books helped us develop our creativity and knowledge which somehow contributed to who and where we are right now. Wouldn't we want to pass this blessing to the next generation?

Last October of 2011, I volunteered at Bernie's Book Bank in Lake Forest, Illinois. It was a great opportunity for me to spend my Saturday morning with friends and other community volunteers! The young scout volunteers were in charge of putting the stickers on the book covers, while I was one of those 'strong' people who lifted a truck load of heavy boxes packed with children's books. I enjoyed it ( A LOT!). Volunteering at Bernie's Book Bank was a very remarkable experience for me because I know that the books will be shipped out  to children of low-income families!

What's Bernie's Book Bank?
Bernie’s Book Bank collects, processes and distributes quality new and gently used children’s books to at-risk children in Chicago and its suburbs. Since our founding in December 2009, we’ve distributed more than 680,000 books and now serve more than 40,000 children annually. “We have a problem in this country,” says Bernie’s Book Bank Founder and Executive Director Brian Floriani, “where many children show up to their first day of kindergarten never having seen a book before in their lives. We can change that.”Bernie’s Book Bank was founded with the mission of increasing book ownership of at-risk children. “At Bernie’s Book Bank, we have one main focus,” says Floriani, “and that is to be the logistical bridge – between where books are and are no longer being used, to where they are not and desperately needed – and significantly increase book ownership of at-risk children in Chicagoland. Because it is through books – holding them, touching them, reading them, learning them – that children have the best opportunities to succeed in this world.”

Why is this important to me? Why am I supporting this cause?
Having an access to books enabled me to dream as a little girl. The creativity and knowledge I gained from reading books have opened quite a few doors in my life as an adult that I wouldn't have had otherwise. My hope is simply to give every children an opportunity to have that same wonderful world of imagination that I was given by the world of books. By supporting this non-profit organization, either as a book packing volunteer or by extending my support for them through my book blog, I am able to make this possible. THANKS BERNIE'S!

September 11,2011, I was honored to welcome our Guest Author, Lynn Johnston. She wrote up a very interesting article entitled, "Does the Tortoise Always Beat the Hare?", where she talked about the two basic strategies that human beings use to achieve a goal or make a change:  innovation (the Hare) and incrementalism (the Tortoise). Lynn graciously provided H.O.B with a copy of her book to give away to one of the commenters. After about a three week wait for the drawing.....the winner is….

Teresita Sanchez!! 
(a random number generator was used to pick a winner.)


Also, check out Lynn Johnston's blog -- > http://www.smallstepstobigchange.com

Lynn Johnston blogs about how to take control of your life 10 minutes at a time using the kaizen approach: http://www.smallstepstobigchange.com

Each week, readers of her blog receive a small, simple step they can use to improve some area of their lives.

She's the author of The Kaizen Plan for Decluttering Your Computer and The Kaizen Plan for Healthy Eating.

Lynn lives in central Texas with her husband. Her hobbies including reading, writing speculative fiction, and cheering on the anoles in her backyard vegetable garden.

Email: kaizenlynn AT gmail DOT com
Facebook: http://www.facebook.com/pages/The-Kaizen-Plan-Take-Control-of-Your-Life-10-Minutes-at-a-Time/128938320505399
Twitter: http://twitter.com/#!/TheKaizenPlan


We all know how important it is to eat healthy foods, but knowing and doing are not the same thing. Our eating habits are established when we're too young to make good choices ourselves, so we learn to eat what our parents eat. As we grow up, our food choices are influenced by those around us and we might try new dishes here and there, but chances are the patterns are already set by the time we're teens. By the time we're old enough to think rationally about what we should eat and why, we've been in the habit of eating the same types of foods for maybe a decade and a half. And the longer you've been stuck with a habit, the harder it is to break.

The good news is there's a way to make it easier to break those habits. We humans are wired to resist big changes because the risk of losing what we've got right now is high with a big change. But we've also evolved to adapt to small changes almost without noticing, because if we couldn't handle the little day-to-day changes life inevitably throws at us, we would never have survived as a species.

The Kaizen Plan for Healthy Eating takes advantage of your natural ability to adapt to microchanges with minimal effort. Other books will tell you to throw away all your junk food and replace it with foods you may not like yet and might not know how to prepare to your own tastes. The cold turkey approach fails because it triggers the automatic resistance that kicks in whenever someone tries to force us to do something (even if that someone is ourselves!).

I say, leave the junk food there for now. Let me introduce you to some small changes—so small you'll barely feel like you're changing anything. Over time, you'll find yourself eating less junk food naturally, because you'll have gradually trained your taste buds to enjoy healthier meals. You'll start to crave the good stuff because you'll have discovered it makes you feel better and you have found ways to prepare it so you like how it tastes.

In this book, I've broken down the elements of a healthy diet and identified one or more small changes that address each element. You're probably already doing some of the things suggested here. If so, good for you! Please choose the small steps that complement what you're already doing right.

This is not a weight loss plan, although if you implement the changes suggested in this book, you may find yourself dropping excess pounds. If your goal is to lose weight, the changes you make as you work through this book will make it easier for you to adapt to a reasonable weight loss plan later, and will build up your body so it can adapt more quickly to exercise.

This approach is not a quick fix. If you make one small change a week, you could easily spend an entire year improving the quality of your diet. But because those changes happen gradually and relatively painlessly, they'll stick with you.

What is Kaizen?

Kaizen is a Japanese word meaning "continuous improvement" and it's used in the business world to describe the approach of accomplishing things by making a series of small, simple changes that result in gradual improvement. It's the approach Japanese businesses took after World War II to remake their manufacturing industry and turn companies like Honda and Toyota into the world-renowned corporations they are today.

But the kaizen approach isn't limited to business. It can be applied to any goal or project that can be broken down into smaller steps. The biggest benefit of the kaizen approach is that it eliminates overwhelm. All you have to do is focus on one small step at a time.

What is a Kaizen Plan?

A Kaizen Plan is simply a set of small but doable steps taken one at a time. Each step addresses some aspect of the problem you want to solve or the goal you want to achieve.

The effect of a Kaizen Plan is cumulative. Each small step you take synergizes with the others, so life gets better faster than you’d expect.

Each step in a Kaizen Plan has to fit several criteria:

- Simple. A plan consisting of complicated, difficult steps is a plan that never gets executed.

- Short. A change that requires you to set aside a large block of time is a change that doesn't get made. But a change that you can do in a few minutes is much easier to squeeze into your busy schedule. Most of the changes I've suggested can be done in just a few minutes per day.

- Personalized. The most effective small steps are the ones that directly address your needs. Always feel free to modify any of the suggestions in this book so they work for you, or use them as inspiration for coming up with specific changes that meet your needs.

- Affirming. You shouldn't have to change your personality to change your habits. The goal isn't to become a different person, it's to become a healthier version of who you already are.

Her Online Bookshelf is proud to welcome our guest blogger, Lynn Johnston. 

We’re giving away a copy of The Kaizen Plan for Healthy Eating by Lynn Johnston! Read this post and comment (answer the questions at the end of this post) for your chance to win the book! 

Does the Tortoise Always Beat the Hare?

I'm sure you've heard Aesop's fable, The Tortoise and the Hare, in which the swift but erratic Hare loses a race to the slow but steady Tortoise.  

When I was a kid, I found this particular story annoying.  I didn't want to plod through my life like a boring old Tortoise.  I wanted to be fast and bouncy like the Hare!  And I wanted the Hare to win.  

Fast should beat slow all the time, shouldn't it?

As an adult, I've come to appreciate the meaning of that fable.  The Tortoise and the Hare symbolize the two basic strategies that human beings use to achieve a goal or make a change:  innovation (the Hare) and incrementalism (the Tortoise).

Innovation is what we normally think of when we contemplate change.  It's drastic, sweeping change that attempts to replace what already exists with something completely new.  

Most diets are like this.  You throw out or hide all the food in your house that isn't allowed on the diet, you stock up on all the foods you're supposed to be eating, and you put yourself on the new regimen of unfamiliar meals, intending to change your eating habits overnight.  

Most plans for getting in shape are like this too.  You sign up with a gym or buy free weights or an exercise DVD, and you set your alarm an hour earlier so you can work out first thing.

Change through innovation is exciting, and that excitement can carry you through the initial phase of the change.  When you're innovating, everything is fresh and new.  It's also fast; a lot of change is crammed into a relatively short period of time.  You expect to see results quickly when you're innovating.

But innovation is based on the assumption that you're determined to change your habits overnight, that you've got the discipline to follow the new program to the letter, and the mental energy to be constantly vigilant against the old habits, which sneak back in whenever you're tired or distracted.

Innovation can also be disruptive, because the learning curve for innovation is steep.  You may have to drop everything else while you're learning how to adapt to the new process and monitoring yourself for lapses.  Innovation can be stressful.

Because of this, many attempts to change through innovation fail miserably, after a short but intense period of effort.  After two weeks of eating nothing but celery sticks and vegetable soup, the diet goes out the window.  Sore, strained muscles make a second visit to the gym torture, and the third visit never happens.  Your resolve weakens, and you fall back on old habits.

Innovation is successful when the person making the change is highly-motivated.  Unfortunately, this level of motivation can be hard to muster unless you've had some sort of wake-up call.  Your boss threatens to fire you if you're late again.  You have a heart attack and your doctor gives you three months to live unless you stop eating bacon and start eating broccoli.  Your husband refuses to kiss you again until you've quit smoking.  

When your motivation is more along the lines of "Gee, it would be nice to fit into my skinny jeans," chances are you're going to run out of willpower after about a week of dieting.  Because even though it would be nice to fit into those jeans at some unspecified time in the future, it seems even nicer to eat that cupcake with the vanilla buttercream frosting right now.

Does that mean we're all doomed to be chubby and out of shape and forever failing to achieve our goals?

Thankfully, no.  There's a second approach to change that doesn't require a life-or-death, all-or-nothing mentality.  It's called incrementalism.

Incrementalism is the strategy of taking small, consistent steps toward a particular goal.  Incrementalism assumes that you are not a juggernaut of willpower, and that habits formed over a decade or two are not likely to be changed overnight.  It allows you to break your goal down into easy, doable tasks that fit into your current schedule.  It recognizes that the bigger the change you're trying to make, the more likely it is that you'll backslide.

Let's say your goal is to eat healthier.  That sounds like one goal, doesn’t it? But it requires a lot of willpower because it’s really a lot of little changes that you have to stay on top of all the time. (That, incidentally, is why it’s so darned hard to go on a diet.)

The incremental approach lets you separate that big goal into all its little changes and lets you focus on one at a time.

Let's contrast the two approaches:

Innovation:  You could swear off sugar, throw away all the junk food in your house, go grocery shopping for healthy food, buy a cookbook of healthy recipes, and then try to learn how to cook (and enjoy eating) healthier food next Monday. But that’s going to make next week pretty stressful, because you're going to be tackling a new learning curve while, at the same, time, exhausting your willpower by resisting cravings. Plus, you'll have spent money you hadn’t budgeted for, so you’ll feel even worse if you're not successful in sticking to the new diet.

Incrementalism:  Deciding that you're going to buy several pouches of frozen veggie mixes and eat one each day is a simple, affordable change that doesn’t require you to adjust any other aspect of your life.

You could go a step further, and decide that steamed veggies will be the first course of dinner, so you fill up on nutritious food and have less room in your stomach left over for lasagna or dessert. This is a little bit bigger change, but it’s doable. You're not denying yourself lasagna or dessert, you're just arranging the meal in such a way that you're eating the "good stuff" first.

Doesn’t that seem easier?

Of course, you still have a dozen other small changes to make.  But you’ll make them after eating veggies first has become an automatic habit.  Maybe that takes a couple of weeks.  Maybe it takes longer.

Once it seems normal to start dinner with a helping of vegetables, then you can add another small step, like swapping your afternoon M&Ms for a healthier snack, or taking a multivitamin, or going for a walk after lunch.

True, the incremental approach to change does take longer.  But when change happens gradually, it's also more likely to stick, because smaller changes require less motivation and are less disruptive to your current routine.

So the Hare does occasionally beat the Tortoise—when the Hare is seriously motivated.  But the rest of the time, the Tortoise wins the race.  

What would you most like to change about your life?

What small change could you make right now that would get you started on the path to that larger change?